The ideation phase is defined by the creative process aimed at generating ideas, often in a collaborative and iterative way.
- identification of the problem to be solved, often formulated in the form of a question
- saturation or research of existing information and data, around a problem
- the incubation or assimilation of research, and the awakening of the imagination
- the illumination corresponding to the spontaneous phase of ideas, appearing without prior research.
- The final phase of analysis and review of ideas, in order to support or eliminate them, is called verification.
- The initial problem, resulting from an analysis
- creative or divergent thinking
- convergent or critical thinking